Custom Built.
MURPHY HOMES
Memphis builder, Michael Murphy needed a brand refresh to match his timeless and modern homes.
We created bold new identity reflecting the brand’s commitment to timeless elegance through clean, modern design elements that balance innovation with traditional craftsmanship.
The new design is anchored by a strong, architectural mark - a rising roofline shaped into an M. Built to stand for trust, craftsmanship, and a commitment to truly custom homes.
DIGITAL
PHOTO/VIDEO
Newly finished homes were captured with great detail for website, ad, and social updates.
Murphy homes convey a sense of trust, professionalism, and understated luxury to attract clients who valuea personalized home-building experience.
BRANDED ITEMS
MESSAGING
Simple, yet refined taglines allow the work to speak for itself. Each ad visually fortifies the trustworthy craftsmanship Murphy builds are known for.
