Wiseacre: Sky Dog Campaign

Our friends at Wiseacre’s Sky Dog lager won the Gold Medal for the American-Style-Lager at the Great American Beer Festival.

To keep the momentum going we helped them create a social campaign and video focused around the crisp beer’s 99 calories, along with new imagery of the playful cans.

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The social media campaign was centered around an active lifestyle, helping highlight the beer’s 99 calories.

After gathering Memphis’ most promising amateur athletes, we shot most of the campaign at a local park.

While shooting the hero video, we picked up a number of video vignettes highlighting each sport.

To finish up the main video we had everyone come together for a party at the Wiseacre taproom. Sky Dogs all around.