Sophisticated meets blue-collar.
MOP/BROOM
A simple & approachable design pairs nicely with City House’s James Beard Award-winning Chef Tandy Wilson’s newest kitchen.
SERVICES
STRATEGY
IDENTITY
Environment
DIGITAL
EXTERIOR
A bright green was selected to add a punch to the exterior and express the laidback and no-rules atmosphere.
Simple type treatments made all from live type reference the former home of the space as a broom and mop manufacturing facility, conveying a blue-collar yet smart and sophisticated appearance.
INTERACTIVE
A simple, clean one-page design highlights both the menu and food in an easy-to-navigate user experience.
